When COVID19 hit, people with side hustles quickly pivoted to them. People without side hustles quickly started them. Now some of those people have made their side hustles their jobs (and perhaps started new side hustles). If you’re interested in turning your love for healthy eating into an income, here are some ideas you might consider.
Becoming a cook
This is both an obvious way to monetize your hobby and a challenging one. The key point to remember is that cooking food to sell is usually a highly-regulated activity. You, therefore, need to fulfill any administrative requirements in your area. You also need to be able to demonstrate full compliance with all relevant laws.
In the real world, none of this is particularly difficult. It’s mainly a matter of efficient processes and record-keeping. This means that you either need to have a head for administration or help from someone who does.
With cooking, as with many professions, it generally helps to have some kind of niche. Healthy eating is a niche in itself, but it’s quite a wide one. You may want to narrow it further. For example, one niche with a lot of growth potential is healthy eating for seniors at home. This could be on-site or by providing ready-made meals (usually frozen).
This type of service can help seniors live independently for longer. Modern seniors and their families increasingly prefer home-living to the retirement community/nursing home route. Apart from anything else, it not only lowers bills, it vastly reduces the likelihood of having to call in a medical malpractice attorney.
Meal planning and shopping
You may have noticed meal-kit services springing up all over. If you’re paid any attention to the adverts, you’ve probably noticed the limitations to them. Even if you haven’t, you can probably guess.
In short, these kits tend to advertise themselves as providing exactly what you need for the meals, no more and no less. As any experienced cook will know, this is just not an effective way of planning and organizing meals.
The reason these meal-kit services work the way they do is that they need to operate in a standardized and centralized manner. This is the only way to run these types of services on a large scale (some brands even work internationally). If, however, you are happy to run your business on a small-scale, then you can offer a much more personalized and customized service.
With this business model, your niche will typically be defined by your geographical area. You can leverage this as part of your marketing. For example, many people are eager to support local businesses as much as they can. You could make yourself an expert on the specialist food-related stores in your area so you can source exactly what your clients want for the best possible price.
This is a huge field. It’s also a potentially lucrative one. Be aware, however, that it can take a long time to become established in this sector. Often the best approach is to treat content creation as something you do for fun. Then, if you start to gain traction, you can think about how to turn it into an income.
With that said, there is still plenty of opportunity. You don’t need to become a proper celebrity cook/chef to get a big enough following to earn a decent income (full-time or part-time). You do, however, need to have a unique selling point, and, again, that generally starts with a niche. As previously mentioned, even though healthy eating is a niche, it’s a large one. You almost certainly want to narrow it down somewhat.
Essentially, whatever form of content you create, you want to be able to present yourself as an expert on it. In other words, you want to go deep instead of going wide, at least to start with. Once you’ve established yourself, then you can potentially start broadening your remit. Even then, however, be careful of going too far.
There are all kinds of ways you can create content related to healthy eating. Possibly the most obvious one is recipe books. This channel is, however, probably only viable once you’ve established yourself as an expert. It’s a massively saturated area. Creating social media content and/or cookery courses are likely to be far easier routes to entry.
Counterintuitive though it may appear, you might want to consider podcasting. You could supplement it with photos and/or short videos. These can be much easier to put together than long-form videos. They can also be much more accessible than videos or blog posts as people can listen to them while using their eyes for other tasks.